Wall Firma

    • ss duquesne wall firma
In 1983, Ken Codeluppi, armed with his BS in Industrial Engineering undergraduate degree from WVU and his MBA from Temple University, decided to leave the corporate world of International Mill Service (IMS), headquartered in Philadephia, and decided to find a business back in the Mon Valley where he grew up so he could have family and friends available for support.
That same year, Codeluppi bought out the surviving founder of Wall Firma,
headquartered in Monongahela, who had developed the Sunny Dry brands of masonry waterproofing and repair products, with customers including Kmart and Servistar nationally plus many regional home centers, like Busy Beaver. By 2001, he purchased the Damtite brand, which had a strong national and international recognition.
Codeluppi approached the Duquesne Small Business Development Center (SBDC) with a desire to increase his exports. The assistance provided was to do market analysis, training and introduction to private sector export logistics. He was also introduced to the SBA and the EXIM Bank programs for export financing information. Ken attended the SBDC Export Certificate Series at Duquesne University to gain valuable insight and contacts available in order to develop strategies to grow direct sales and license agreements with various distributors in Mexico, Central America, Europe and Asia.
Through the two step distributors, like Orgill, Ace and DoItBest, Codeluppi and his associates have grown their international export business to include 20 countries plus many Caribbean Islands where the powder waterproofing products are safely used to coat the inside of cisterns, used to collect potable drinking water for human consumption.
He expects export sales to triple to $750,000 in 2014 as a result of his concentrated efforts on direct export with assistance from SBDC’s qualified staff. He plans trips to Mexico, Brazil, Greece, Italy and Australia during the upcoming year to secure new export business.