Smell the Curry

Temple University SBDC Client Success Story

Juby George, founder of Smell The Curry, reached out to Temple’s SBDC in April 2021, for assistance with starting up his business. Smell the Curry is an authentic Indian caterer that specializes in regional South and North Indian cuisines. It offers vegetarian, non-vegetarian, and Indo Chinese cuisines and provides catering for celebrations of any size.

Throughout working with Temple’s SBDC, Juby has been able to officially become an LLC, has had a website created through our Digital Connect program, and is currently working with the legal clinic to address some additional questions related to trademarks.

“…the SBDC team was amazing! From day one the team was very professional and easy to work with. Thank you so much for you and your team for the help.”

As one of the first projects in our Digital Connect program, Juby worked with students who helped bring his website vision to life. Today, Juby has an active and functional site,, where prospective customers can view his services and products, as well as place orders.

Smell The CurryWhen asked about feedback regarding the Digital Connect program, Juby had this to say, “Hannah was very knowledgeable and knew the platform that best fit my business. She and I worked great together and got everything finished within the timeline allocated. I couldn’t ask for anyone better to get this job done!”

Temple SBDC looks forward to assisting Juby as his business continues to grow!