MARKETINGCONSULTING SERVICES
The Pennsylvania SBDC network offers no-cost, confidential marketing assistance and resources to effectively market your business online and offline. SBDC’s provides guidance and information needed to make decisions that drive growth, build consumer engagement, and expand business brand recognition. SBDC consultants can assist with:
- Competitor analysis report
- Demographic reports
- Traffic studies/location analysis
- Industry sector forecast
- Market research to define and reach target audiences
- Increase lead generation
- Improve conversion rates
- Search engine optimization (SEO)
- Social media marketing
- Email marketing/paid search marketing
- Action plans and templates
- Website/eCommerce platform comparisons
- Product pricing and positioning
- Technology commercialization
- Product development life cycle
- Evaluation of marketing investments
ECOMMERCECONSULTING SERVICES
There are many benefits to operating a business online, including cutting costs, enabling a global presence, ease of use for customers, economies of scale, and better marketing integrations. You can be open for business and be accessible to customers 24/7 via the world wide web.
Pennsylvania SBDCs strive to empower small business owners with constructive knowledge, resources, and no-cost consulting to build their business in the ever-increasing world of eCommerce providing guidance on:
- Strategies to drive web traffic
- Search engine (SEO) ranking position
- eCommerce platform comparisons
- Cybersecurity awareness: payment and personal data security
Upcoming Marketing & eCommerce Webinars/Seminars
Photography 101: How to Take Your Marketing to the Next Level (webinar)
OnlineThis is a webinar event.This workshop is for small business owners and marketing professionals who want to improve their photo […]
The Formula for Social Media Success (Webinar)
OnlineIs Social Media Marketing always on top of your to-do list, but you do not know where to start?Social Media […]
Make Your Website Work For You
OnlineIn this workshop, you will learn how to create a search-friendly website that drives user action and supports your goals. […]
81% OF SHOPPERS RESEARCH A BUSINESS ONLINE BEFORE MAKING A PURCHASING DECISION.
Source: Top Digital Agency, 2021 Small Business Website Statistics You Need To Know, 2021.
MARKETING AND ECOMMERCE TIPS
View tips from our blog
Emerging Social Media Trends
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Selling Online With E-Commerce Tools Presented by Google
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Why Market Research Is Important
So you're ready to start a business. You have your business plan ready, a location and product in mind, and everything go live in just a…
Small Business Photography: Level up Your Content
Photography is one area that is often overlooked by small business owners. Unless it is an area of expertise or a personal hobby, most…
Web Analytics for Your Business
Web analytics are the "collection, reporting, and analysis of website data". The intent of web analytics are to create and identify…
The Importance of Small Business Branding
Every business owner likes to believe that their product or service is the best. Yours might actually be the best, but some potential…
Creating an International Website
Looking to make your website easier for international buyers? Here are some of the first considerations to think about when making your new…
Expanding Online Markets: Global eCommerce
Selling products or services internationally can seem daunting. Often, small business ask the question: Is international business possible…
How to Build an Effective Social Media Strategy in 5 Easy Steps
Social media strategy can seem like a daunting task at first glance. This is especially true for small business owners who have so much…
TikTok 101 for Small Businesses
Digital marketing is an essential and growing priority for any business. This is especially true for small businesses. For small…
DIGITAL AND ECOMMERCE RESOURCES
Temple University SBDC has been designated to head the Pennsylvania Digital Transformation and eCommerce Program (PADTEP ), an initiative funded by EDA and DCED to promote statewide services to transform businesses’ abilities to increase profits and sustain operations online. Specialized services include:
- Website Audit, Design, & Creation services through a student program called Digital Connect which utilizes students to implement and enhance web-based solutions for small businesses.
- Digital Literacy courses to teach business owners the ability to navigate, evaluate, and communicate information online or in a digital format.
- Cybersecurity webinars and workshops on basic cybersecurity awareness, payment security, and personal data security.
LOOKING FOR MORE INFORMATION?
Review Pennsylvania’s One-Stop Shop to learn more about eCommerce, including additional articles, research, and resources. Through their partnership with PASBDC, there is a continued creation of services and resources to help expand opportunities for businesses and entrepreneurs looking to sell online.
Centers of Excellence
Centers of Excellence (COE) are recognized for creative programming and collaboration to provide industry sector specialized programs and services to industries and core areas most severely impacted by the pandemic in the Commonwealth.

Temple University SBDC
Digital Services
The Temple University SBDC helps small businesses to migrate to e-commerce sites and expand e-commerce capabilities. Services include digital literacy courses, cybersecurity classes, and digital marketing webinars.

University of Pittsburgh SBDC
SEO and Website Analysis
The University of Pittsburgh SBDC offers Search Engine Optimization analyses for clients across the commonwealth, including a detailed report assessing the website’s searchability, and a list of steps to take to improve overall online presence.