MARKETING
CONSULTING SERVICES

The Pennsylvania SBDC network offers no-cost, confidential marketing assistance and resources to effectively market your business online and offline. SBDC’s provides guidance and information needed to make decisions that drive growth, build consumer engagement, and expand business brand recognition. SBDC consultants can assist with:

  • Competitor analysis report
  • Demographic reports
  • Traffic studies/location analysis
  • Industry sector forecast
  • Market research to define and reach target audiences

  • Increase lead generation
  • Improve conversion rates
  • Search engine optimization (SEO)
  • Social media marketing
  • Email marketing/paid search marketing
  • Action plans and templates

  • Website/eCommerce platform comparisons
  • Product pricing and positioning
  • Technology commercialization
  • Product development life cycle
  • Evaluation of marketing investments

ECOMMERCE

CONSULTING SERVICES

There are many benefits to operating a business online, including cutting costs, enabling a global presence, ease of use for customers, economies of scale, and better marketing integrations. You can be open for business and be accessible to customers 24/7 via the world wide web.

Pennsylvania SBDCs strive to empower small business owners with constructive knowledge, resources, and no-cost consulting to build their business in the ever-increasing world of eCommerce providing guidance on:

  • Strategies to drive web traffic
  • Search engine (SEO) ranking position

  • eCommerce platform comparisons
  • Cybersecurity awareness: payment and personal data security

Upcoming Marketing & eCommerce Webinars/Seminars

81% OF SHOPPERS RESEARCH A BUSINESS ONLINE BEFORE MAKING A PURCHASING DECISION.

Source: Top Digital Agency, 2021 Small Business Website Statistics You Need To Know, 2021.

MARKETING AND ECOMMERCE TIPS

View tips from our blog

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DIGITAL AND ECOMMERCE RESOURCES

Temple University SBDC has been designated to head the Pennsylvania Digital Transformation and eCommerce Program (PADTEP ), an initiative funded by EDA and DCED to promote statewide services to transform businesses’ abilities to increase profits and sustain operations online. Specialized services include:

  • Website Audit, Design, & Creation services through a student program called Digital Connect which utilizes students to implement and enhance web-based solutions for small businesses.
  • Digital Literacy courses to teach business owners the ability to navigate, evaluate, and communicate information online or in a digital format.
  • Cybersecurity webinars and workshops on basic cybersecurity awareness, payment security, and personal data security.

LOOKING FOR MORE INFORMATION?

Review Pennsylvania’s One-Stop Shop to learn more about eCommerce, including additional articles, research, and resources. Through their partnership with PASBDC, there is a continued creation of services and resources to help expand opportunities for businesses and entrepreneurs looking to sell online.

If you’re a PA retail shop with both an in-person and online store, consider joining CommonGoods – Pennsylvania’s online directory connecting PA small businesses with customers who want to support local businesses while shopping online.

Centers of Excellence

Centers of Excellence (COE) are recognized for creative programming and collaboration to provide industry sector specialized programs and services to industries and core areas most severely impacted by the pandemic in the Commonwealth.

COE Digital Services Badge

Temple University SBDC

Digital Services

The Temple University SBDC helps small businesses to migrate to eCommerce sites and expand eCommerce capabilities. Services include digital literacy courses, cybersecurity classes, and digital marketing webinars.

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COE SEO & Website Analysis Badge

University of Pittsburgh SBDC

SEO and Website Analysis

The University of Pittsburgh SBDC offers Search Engine Optimization analyses for clients across the commonwealth, including a detailed report assessing the website’s searchability, and a list of steps to take to improve overall online presence.

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