Lost In The Wilds Brewing

Lost in the Wilds Brewing wooden sign

PennWest Clarion SBDC Client Success Story
Brewing Up Success Amid Covid-19

Mallory and Jarod Griebel, owners of Lost in the Wilds Brewing (LITWB), started casually developing their own signature beers since 2013. With great success creating their own brews, they decided to start the process of opening their own business in the local, rural area of Shippenville, PA. Their intent was to find a location to take advantage of all the tourists on their way to Cooks Forrest State Park, Not only is their brewery location off Route 66-key route off I-80 to Cooks Forrest State Park, but is connected to Route 66 Bike Trail that extends from Shippenville to Marienville.

Mallory Griebel started attending PennWest Clarion SBDC seminars in 2018 to educate herself on some of the prerequisites required to start a business. Mallory and Jarod worked with the SBDC, to develop a comprehensive business plan that was utilized to produce the starting capital. Additionally, training education in QuickBooks, record-keeping and taxes was obtained through SBDC.

Construction was finished in 2020 but the soft opening date of March 13th was delayed due to Covid-19. On May 8th they officially opened for take-out because of the restrictions set in place by the state. Even with the challenge of opening in the midst of a pandemic and customers not being allowed to sample their brews, LITWB saw great success. Mallory and Jared struggled to maintain an inventory to meet demand. Finally, in June 2020, LITWB was able to welcome the public into their newly constructed brewery with capacity restrictions. LITWB brought in food vendors on weekends, to enhance their offerings since they do not serve meals.

LITWB employs two full time and three part time employees. Jobs are also created by LITWB by their use of independent food vendors. LITWB acquired the capital to open a new brewery that serves area residents, bicyclists on the bike trail and tourists to the area.

Starting Lost in the Wilds Brewery has changed the lives of both the owners. Opening their own brewery was a dream they had for a longtime. Currently, Mallory is full time at the brewery while Jarod is employed elsewhere and working nights and weekends at LITWB on production and expanding the business. One of the first points of business for the Griebel’s was to be entwined with their community. They look to give back to local non-profit organizations and are involved in promoting local business in the area on their Social Media pages. Without the SBDC, Lost in the Wilds Brewing would not have had the expertise gained from the various emails, meetings, and seminars provided by the SBDC. They also would not have had a business plan to clearly layout their business model to obtain capital.