Saint Franics University SBDC Client Success Story
Horizon Behavioral Health, PLLC
Boosts Online Presence

Dr. Peggy V. Steinbrunner, PsyD is a licensed clinical psychologist and the owner of Horizon Behavioral Health, PLLC. She is also an Active Duty Veteran and serves in the PA Army National Guard. Throughout her career, she has been passionate about providing exceptional, understanding care to an expansive patient population and has practiced in a variety of locations, including Maryland, West Virginia, Florida, and Pennsylvania. Initially, she provided patient care primarily through telehealth and is now providing additional, in-person care at her new office location in Everett.

“The quality of services I received with SBDC was phenomenal!”

Seeking assistance with business planning and supplemental financing, Dr. Steinbrunner contacted the Small Business Development Center. The Center assisted with developing a comprehensive business plan, as well as formulating financial projections to ensure feasibility and business growth. In collaboration with Startup Alleghenies and Somerset Trust, she received additional funding to help cover office renovations and other business-related expenses.

Following the preliminary planning phase, Dr. Steinbrunner also received assistance with growing her online presence, developing marketing and branding materials, and optimizing the digital operations of her practice. The Center designed a new website with booking capabilities, a refined brand identity, and supportive marketing materials. These marketing assets contributed to cultivating relationships with new patients and maintaining existing connections. Additionally, her practice became listed on online directories, and the Center helped with deploying and migrating to new online productivity solutions, as well as provided general technical support and training along the way.

The Center continues to assist Dr. Steinbrunner with digital marketing optimization and technical support as her practice continues to grow. Her office now has three full-time employees, one intern, and four contracted providers. Through continued marketing and technology assistance, the Center aims to help Dr. Steinbrunner’s operations achieve long-term sustainability and success well into the future.