hand holding a smart phone with social media icons

Emerging Social Media Trends

Social media usage has increased throughout the years tremendously! Ray Sidney-Smith in partnership with Duquesne University's SBDC broke…

person holding a laptop on their lap with the Google page showing on the screen

Selling Online With E-Commerce Tools Presented by Google

Temple University, 9/20/2022 Host: Soleil Meade | Founder of Soleil Branding Essentials, PA Grow Digital Coach

hand holding a magnifying glass

Why Market Research Is Important

So you're ready to start a business. You have your business plan ready, a location and product in mind, and everything go live in just a…

girl surrounded by leaves taking a photograph

Small Business Photography: Level up Your Content

Photography is one area that is often overlooked by small business owners. Unless it is an area of expertise or a personal hobby, most…

graphic of a laptop with graphs and charts on the screen with a magnifying glass in front of it

Web Analytics for Your Business

Web analytics are the "collection, reporting, and analysis of website data". The intent of web analytics are to create and identify…

a hand spelling out brand with cutout letters

The Importance of Small Business Branding

Every business owner likes to believe that their product or service is the best. Yours might actually be the best, but some potential…

hand holding a tablet with a world map on the screen

Creating an International Website

Looking to make your website easier for international buyers? Here are some of the first considerations to think about when making your new…

drawing of a figure with a globe

Expanding Online Markets: Global eCommerce

Selling products or services internationally can seem daunting. Often, small business ask the question: Is international business possible…

How to Build an Effective Social Media Strategy in 5 Easy Steps

Social media strategy can seem like a daunting task at first glance. This is especially true for small business owners who have so much…

Woman holding a smart phone with TikTok logo on the screen

TikTok 101 for Small Businesses

Digital marketing is an essential and growing priority for any business. This is especially true for small businesses. For small…