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Saint Vincent College SBDC Client Success Story
Offering Handmade, Neutral, Sustainable Unique Home Décor & Gifts

Jennie Zoe Mape-Reyes grew up in the Philippines where her family owns a manufacturing and export business that has been in business for over fifty years. She worked there as the marketing executive and head of product design and development acquiring an appreciation for unique handmade and sustainable products for home décor and gifts. Later, Jennie and her husband owned and operated a home décor store in the Philippines.

AZ Home Details LLC is focused on curating a product collection that is made by individuals who are passionate about their crafts, quality, and product design. The unique and beautiful pieces offered make a statement in home décor. The rare gifts available at AZ Home Details LLC provide an exceptional gift for those special people in your life. Jennie approached the Saint Vincent College Small Business Development Center in March 2021 requesting assistance to open a specialty home décor and gift store to follow her passion.

“They (the SBDC) assisted me with all the paperwork and requirements to start my business. They are awesome and I’m very thankful for their assistance.”

The Saint Vincent College SBDC consultants assisted Jennie Reyes with information to establish AZ Home Details LLC with the Pennsylvania Department of State and advised her of the other requirements for the new business, including registration with the Pennsylvania Department of Revenue, placing a legal notice in the Westmoreland County Law Journal and a local newspaper. In addition, the need for a Pennsylvania Operating Agreement the need to open an account specifically for the store were discussed.

AZ Home Details in Norvelt, PA

The Saint Vincent College SBDC provided Jennie Zoe with information and governmental office referrals for hiring her first employee in preparation for the need for a part-time or full-time employee for the holidays and/or as the business grows. The Saint Vincent College SBDC partnered with the University of Pittsburgh SBDC to assist the client with a review of the company website and eCommerce including Social Media. The client was provided with a report and zoom meeting outlining suggestions for improvement of their electronic marketing which they have started to implement to drive additional customers to the store.

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Kutztown University
de Francesco Building, Suite 120
College Blvd
Kutztown, PA 19530

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Pennsylvania Small Business Development Centers are funded in part through a cooperative agreement with the U.S. Small Business Administration, by the Commonwealth of Pennsylvania through the Department of Community & Economic Development, through support from Service Center host institutions, and by other sources of state and federal funding. Full disclosures available at pasbdc.org/funding-sources/. All services are extended on a non-discriminatory basis to all legal residents and citizens of the US. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

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