A Subway Stop on Independence Street

111 West Independence Street, in the heart of downtown Shamokin, is now home to central Pennsylvania’s newest Subway franchise. Seeking assistance with business planning and financial analysis, owners, Jeffery and Jason Yerger, were referred to the Bucknell University Small Business Development Center (SBDC) by a regional lending institution in May of 2014.

The Yerger brothers, already known for their success in the forestry industry, were looking to add a new and diverse revenue stream to their growing business portfolio. With a willingness to try something new, they embraced the opportunity that a Subway franchise would bring. As is often said when planning a small business, the three most important variables are location, location, and location. Jeffery and Jason were diligent in their search and ultimately chose the perfect location in the historic coal town of Shamokin. In February of 2015 they bought the building that would become their new restaurant. Throughout the process, the SBDC provided assistance with site assessment, financial projections, and capital acquisition to finance the project. In addition, the SBDC aided in the business planning process; guiding them through multiple detailed revisions.

Through this hard work came success, and in June the loan was closed and building renovations began. In October, their dream of opening a Subway restaurant came true. Under the leadership of manager Jessie Davenport, Jeffery and Jason’s sister, the restaurant has been warmly welcomed by the local community, including Mayor Bill Milbrand, who offered his congratulations at their ribbon cutting. At last report, they were on target to meet their sales projections and had already hired 13 employees!