Spark Art Parties

Nicole Hynes was considering opening a business to host group painting parties. With the help of the Indiana University of Pennsylvania Small Business Development Center (SBDC), she was able to set-up her business, consider marketing issues, and begin operations. She has experienced a warm reception from the market and has held many painting parties across the region.

Essentially, the business is best described on the company’s web and Facebook pages as follows:
Spark Art Parties brings creativity to you at your favorite venues and in-home. Starting out with super fun paint parties and then branching into other arts that everyone's interested in. It’s going to be a fun adventure!”

The SBDC helped Nicole establish her business structure and consider her market entry strategy. Branding and identifying her initial target market customers were a large part of the discussions and assistance offered.

She began offering the parties in September of 2014. After introducing the service, it has caught on, and Nicole now hosts several parties each week.