Twisted Olive

With an abundance of awards, recognition, and experience in the restaurant industry under his belt, Steve Kershner saw a tremendous opportunity to showcase his talents where the Starfish Brasserie once operated. Kershner’s casual-bistro restaurant would revive this formerly vacant location within Bethlehem’s Restaurant Row on West Broad Street, and provide a new “Twist” in town.
In order to accomplish this, Steve needed financing in place. With the help of the Lehigh University Small Business Development Center (SBDC), Kershner not only developed the business plan and financial forecast model, but received assistance in navigating the process of obtaining financing and the procedures for opening a new business. “The SBDC played an invaluable role in helping us get the Twisted Olive started. Without their expertise and business connections, our success would not have been possible.”
Financing for the Twisted Olive was obtained through Conestoga Bank.
Many challenges came up along the way, including issues with purchasing equipment, and transferring the liquor license. “The SBDC’s ability to anticipate potential problems and develop creative solutions was a huge help in dealing with some of the setbacks that arose.”
The Grand Opening Event was held on August 21, 2013. Bethlehem Mayor, John Callahan provided opening remarks and welcomed the Twisted Olive to the neighborhood.