Marketing Online for Business Growth - Getting 'Under the Hood' with the Tools of the Trade

If your business is already embracing social media platforms like Facebook, Twitter and Instagram, now is the time to analyze what's working and what might need to be tweaked.
Dive deeply into Facebook Insights, Twitter Analytics, and Instagram Insights, including a breakdown of the "tracking jargon" and how to access key customer demographic information from these sites. These free tracking tools will help you manage your social media strategy and maximize your time on these platforms.
Also learn some helpful tips about time management so your business can maintain a robust online presence without burning out.
Finally, learn about the importance of integration across social media platforms. All in one hour! There will be time for questions and answers; individual follow-up can be scheduled after the session.

Attendees will learn:
*Detailed info about Facebook Insights, Twitter Analytics, and Instagram
*Insights including how to access and use customer demographic info
*A brief discussion about using hashtags and "tagging" other businesses
*Lessons learned about Facebook ads
*Social media time management strategies
*Integration across social media platforms and with your website