Turning Marketing Into Sales: Inbound Marketing for B2B Professionals

If you've ever wondered how to: ...get found on Google? ...get more traffic to your website? ...get more inquiries online? ...connect the dots between marketing and sales for more accurate marketing/advertising ROI calculations? ...streamline and automate more of your sales process? ...how to use artificial intelligence (AI), machine learning or marketing automation in your business? Then this is for you. Join, self-proclaimed marketing nerds Josh Horton and Chris Vendilli, as they spearhead a presentation focused on lead generation with a B2B focus. You can have the nicest website in the world, but what good is it if your best prospects can't find it? You may say, your website is SEO optimized, but are you creating high quality content for your buyer personas? Statistics show the majority of the people entering a B2B website are taking no action and leaving within seconds. Why? Most of them aren't ready to buy. During this session, Chris and Josh will explain the importance of knowing your buyer persona, as well as how to nurture your leads based on where they're at in the funnel (buyer's journey). By the end of the presentation you'll have a high-level understanding of the marketing tactics needed to turn your website into a lead generating machine! Suggested attendees: CEO's, Owners/Founders Sales team associates, directors, managers or VP's Marketing team associates, directors, managers, VP's Date: Wednesday, April 18, 2018 Time: 9:30am-12pm Location: Duquesne University Rockwell Hall 108 600 Forbes Ave. Pittsburgh, PA 15282
  • Event Coordinator:

    Duquense University SBDC (412) 396-1633

  • Center:

    Duquesne University SBDC

  • Center Phone:

    (412) 396-1633

  • Center Website: