ESWS #4: Introduction to Marketing

This module is not available as a stand alone course as it is part of a series. This is the third workshop in the 10 week Entrepreneurial Success Workshop Series. Upon completion of Introduction to Marketing, students will be able to: identify the demographic and psychographic characteristics of their potential customer, understand the difference between primary and secondary research, and determine target market for their product/service. To register for this series, please go to the following link: