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Local entrepreneur gets a boost from Small Business Development Center

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On an average day, Trina Worrell Benjamin handles invoices, returns calls and emails, directs a team of nearly a dozen employees and manages a client roster that has included big names like Rite Aid and Toys“R”Us. She admits her first steps into entrepreneurship were not easy. But with the help of…

Local entrepreneur gets a boost from Small Business Development Center

  • SBDC: Temple University SBDC
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Congressman Tom Marino Holds Technology for Small Business Program at The University of Scranton SBDC

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Keeping up with modern technology and social media can be overwhelming for small business owners.  Congressman Tom Marino and The University of Scranton Small Business Development Center (SBDC) sought to assist the small business community by bringing the experts to Northeast Pennsylvania in November for the seminar “Tips from the Pros: Using Technology and Online Tools to Boost Your Small Business.”  The program held in Clarks Summit featured representatives from Google, Paypal and Microsoft who discussed the latest updates on their products and services. Valuable tips for using Facebook, Twitter, and Yelp were also presented, and more than 70 business owners were in attendance.

“I know it is difficult for small business owners to keep up with the demands of today’s consumer while managing the daily operation of their businesses,” said Marino. “I’m hoping to help by bringing all of these resources into one room where they can provide information and answer specific questions.”

Following the presentation, attendees had the opportunity to talk with staff from The University of Scranton SBDC and other local organizations to learn about small business resources available to help improve their business and grow their customer base. “Many of our small business clients know these new technologies are valuable, but struggle to find the time to implement them and measure their results,” said Lisa Hall Zielinski, director of The University of Scranton SBDC. “Our goal is to help them take the information they learn at this seminar one step further and use it to grow their businesses.”

Business owners looking to grow their online presence should check out the SBDC’s resources for online businesses, as well as online training on social media marketing.  Small business owners can contact their local SBDC for additional assistance by visiting http://pasbdc.org/centers.